RVWL’s Programs are designed to ensure that each of the stakeholders in a company’s offer or value proposition are able to contribute all of the necessary components and specialist knowledge that will position you for success. The basis of our engagement is a structured process, refined through many client projects that helps your teams to discover, debate and validate the offer components. These ‘core facts’ are then used to generate materials that unify your teams in a common go-to-market strategy. Examples of the output are Sales Guides, Core Messaging Documents and Market Requirement Specifications.


Our team is built from senior contributors from sales and product marketing/management, we have broad experience that reaches from R&D through to Sales Management. We offer our programs at a fixed cost and provide evidence of the value of our work through regular reviews and surveys. Ultimately we want your sales people to be effective, because ultimately these are the people you rely on to translate your offer in to money. We can reach back in to the organisation to help you achieve the alignment and deliver the staff work necessary to achieve this.

RVWL was founded in 2002 to focus on services that deliver sales success. We enable organisations to sell more effectively by applying tried and tested programs in three key stages of offer development:


Offer Readiness: the tools and processes that define and manage the qualification and delivery of new initiatives

Offer Enablement: the process that aligns market opportunity with the core tenets of a proposition

Sales Enablement: the process that provides the ‘what?’ and the ‘how?’ to ensure sales people can turn propositions in to repeatable revenue

Engagement Model

Recent Customer Projects

Accelerating Sales Success